Send Automated Text Messages via Zoho CRM

Connect my tools2 min readUpdated 2026-03-14

Send Automated Text Messages via Zoho CRM

Overview

The JustCall and Zoho integration enables click-to-call and text messaging features directly from contact records. To send automated messages, you'll need to configure a workflow with a webhook action in Zoho.

Setup Instructions

Step 1: Access Workflow Rules

Log into your Zoho CRM account and navigate to Settings, then select Workflow Rules.

Step 2: Create New Workflow Rule

Create a new workflow rule and select the module where you want to enable automated messaging.

Step 3: Define Trigger and Conditions

Configure when the workflow should activate. The example uses a tag trigger -- specifically, applying a tag labeled "yotag" to a contact initiates the workflow.

Step 4: Configure Webhook Action

In the action steps section, select Instant Actions > Webhook and create a new webhook with these details:

  • URL: https://justcall.io/api/zoho-sms
  • Include a descriptive name and description

Step 5: Set Body Parameters

Change the body type to "form-data" and add the following fields in lowercase:

  • from: Your JustCall phone number (E.164 format without + prefix, example: 12562861859)
  • to: The recipient's phone number
  • message: Your SMS content
  • secret: Security token from your JustCall account's Zoho logs section

Step 6: Generate Secret Token

Access the Zoho logs section in your JustCall account and click the generate button to obtain your secret key.

Step 7: Save Workflow

Click "Save and Associate," then save the workflow.

Important Notes

  • All form fields must use lowercase letters
  • Phone numbers require E.164 formatting (with area code, no + symbol)
  • Text messages send from your designated JustCall number
  • Customize the workflow trigger based on your specific business requirements
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