Reattempt Rules
Run outbound campaigns3 min readUpdated 2026-03-14
Reattempt rules automatically retry contacts based on the disposition logged after each call. Instead of manually tracking who to call back and when, the dialer schedules reattempts for you.
Available on: All dialer types, all Sales Dialer plans.
How Reattempt Rules Work
- An agent completes a call and logs a disposition (e.g., "No Answer").
- The dialer checks if a reattempt rule exists for that disposition.
- If a rule matches, the contact is re-queued for another call at the configured time.
- When the reattempt time arrives, the contact re-enters the dial queue.
Setting Up Reattempt Rules
- Go to Sales Dialer > Settings > Reattempt Rules.
- Click Add Rule.
- Configure the rule:
| Field | Description |
|---|---|
| Disposition | Select the disposition that triggers the reattempt (e.g., "No Answer," "Busy," "Voicemail"). |
| Delay | How long to wait before retrying. Options: 30 min, 1 hour, 2 hours, 4 hours, 1 day, 2 days, custom. |
| Max attempts | Maximum number of reattempts for this disposition (e.g., 3 attempts). After reaching the max, the contact is marked complete. |
- Click Save.
Example Configuration
| Disposition | Delay | Max Attempts |
|---|---|---|
| No Answer | 4 hours | 3 |
| Busy | 2 hours | 2 |
| Voicemail | 1 day | 2 |
| Callback Requested | 1 day | 1 |
This setup retries unanswered calls three times with 4-hour gaps, busy lines twice with 2-hour gaps, and voicemails once the next day.
Campaign-Level Overrides
You can override account-wide rules for specific campaigns:
- Open the campaign settings.
- Under Reattempt Rules, toggle Use custom rules for this campaign.
- Configure campaign-specific delays and max attempts.
Campaign rules take priority over account-level rules.
Monitoring Reattempts
In the campaign's Contacts tab, contacts scheduled for reattempt show a "Scheduled for Reattempt" status with the next attempt time. You can:
- View the reattempt queue by filtering contacts by status.
- Cancel a specific reattempt by clicking the contact and selecting Cancel Reattempt.
- See how many attempts have been made in the contact's call history.
Best Practices
- Do not set reattempt rules for "Connected" or "Interested" — these are successful outcomes.
- Always set "Do Not Call" to zero reattempts (or exclude it from rules entirely).
- Space reattempts by at least 2–4 hours. Calling back too quickly feels aggressive and increases spam risk.
- Set reasonable max attempts (2–3). Excessive reattempts waste time and annoy prospects.
- Review reattempt conversion rates in analytics to fine-tune your delay timing.
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