Dialer Campaign Analytics
Run outbound campaigns3 min readUpdated 2026-03-14
Campaign analytics give you a real-time view of dialer performance — calls made, connections, voicemails, agent activity, and disposition breakdowns. Use these metrics to optimize campaigns, coach agents, and forecast pipeline.
Available on: All dialer types, all Sales Dialer plans.
Accessing Campaign Analytics
- Go to Sales Dialer > Campaigns.
- Click on a campaign name.
- Select the Analytics tab.
You can also view aggregate analytics across all campaigns from Sales Dialer > Analytics.
Key Metrics
Campaign Overview
| Metric | What it measures |
|---|---|
| Total calls | Number of call attempts made |
| Connected calls | Calls where a live person answered |
| Connect rate | Connected calls / total calls (percentage) |
| Voicemails | Calls that reached voicemail |
| No answer | Calls with no pickup |
| Average call duration | Mean length of connected calls |
| Total talk time | Sum of all connected call durations |
| Contacts remaining | Contacts not yet dialed |
Disposition Breakdown
A chart showing the distribution of disposition codes across all calls. Use this to identify:
- What percentage of calls result in "Interested" vs. "Not Interested."
- How many contacts need reattempts ("No Answer," "Busy").
- List quality issues (high "Wrong Number" rate).
Agent Leaderboard
For multi-agent campaigns (Dynamic and Predictive), the leaderboard ranks agents by:
| Metric | Description |
|---|---|
| Calls made | Total call attempts per agent |
| Connected calls | Live conversations per agent |
| Connect rate | Individual agent connect rate |
| Average call duration | Mean talk time per agent |
| Efficiency rate | Talk time as a percentage of total campaign time |
| Dispositions logged | Breakdown by disposition code |
Time-Based Trends
View call volume and connect rates by hour of day and day of week. Use this data to:
- Identify peak connect hours.
- Schedule campaigns during high-answer windows.
- Adjust calling windows in timezone settings.
Exporting Analytics
- In the Analytics tab, click Export.
- Choose format: CSV or PDF.
- Select date range and metrics.
- Download the report.
Exported reports include all metrics, agent-level data, and disposition breakdowns.
Using Analytics to Improve Campaigns
- Low connect rate (<10%): Check list quality, try Local Presence Dialing, adjust calling hours.
- High "No Answer" rate: Tighten calling windows to peak hours, increase reattempt rules.
- Short average call duration: Review sales scripts, provide agent coaching.
- Agent performance gaps: Use the leaderboard to identify top performers and replicate their approach.
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