Set Up a WhatsApp Business Account with JustCall
Message customers3 min readUpdated 2026-03-12
Set Up a WhatsApp Business Account with JustCall
Connect WhatsApp to JustCall to manage WhatsApp conversations alongside your SMS and calls. This guide covers the full setup process.
Note: This guide is for users who signed up before September 21, 2024 using the legacy flow. For the new sign-up flow, see WhatsApp Getting Started.
Setup Overview
- Create a business app on Meta (Facebook).
- Send a test message.
- Configure the inbound message webhook.
- Create a never-expiring access token.
- Register your phone number.
- Send your first WhatsApp message from JustCall.
Step 1: Create a Meta Business App
- Go to your Facebook Developer account.
- Click Create App → select Business type.
- Your developer account must be older than 1 hour.
- Fill in app details and email.
- Click Setup on the WhatsApp product card.
Step 2: Send a Test Message
- Copy the temporary access token, Phone Number ID, and WhatsApp Business Account ID.
- Enter your phone number in the recipient field.
- Verify with the code sent to your WhatsApp.
- Click Send Message — you should receive a test message.
Step 3: Configure the Webhook
- Click Configure webhooks.
- Enter the webhook URL provided by JustCall.
- Add the verification token.
- Click Verify and Save.
- Subscribe to:
messages,message_template_status_update,phone_number_quality_update.
Step 4: Create a Permanent Access Token
- Go to Business Settings → System Users.
- Add a system user with admin role.
- Add your app as an asset with full control.
- Add your WhatsApp Business Account with full control.
- Generate a new token with Never expiration.
- Ensure scopes include
whatsapp_business_managementandwhatsapp_business_messaging.
Step 5: Register Your Phone Number
- Click Add Phone Number in the Meta developer dashboard.
- Enter your business name (visible to customers), email, website.
- Select timezone and business category.
- Enter your JustCall phone number.
- Verify via text message.
- Toggle development mode to Live.
Important: Add a payment method to your Meta developer account to message customers. Without it, only customer-initiated conversations work.
Step 6: Connect to JustCall
- Log into JustCall → navigate to WhatsApp.
- Select your linked JustCall number.
- Click Start Registration.
- Enter the details from your Meta developer dashboard.
- Click Finish.
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