Bulk MMS Campaign Setup
Message customers2 min readUpdated 2026-03-12
Bulk MMS Campaign Setup
Send media-rich bulk campaigns with images, videos, or documents attached to your messages.
Available on: Pro plan and above
Create a Bulk MMS Campaign
- Go to SMS/MMS → Bulk SMS → Create Campaign.
- Name your campaign.
- Import contacts (CSV, Google Sheets, CRM, or contact list).
- Compose your message text.
- Click the attachment icon to add media:
- Supported formats: JPG, PNG, GIF, MP4, 3GP, PDF, VCF.
- Maximum file size: 5 MB.
- Select a sending number (must be MMS-capable — US or Canadian number).
- Review the preview (shows MMS pricing per message).
- Click Send Now or Schedule.
MMS vs SMS in Bulk Campaigns
| Feature | Bulk SMS | Bulk MMS |
|---|---|---|
| Media | Text only | Images, video, documents |
| Pricing | Per segment | Per message (flat rate) |
| Availability | All countries | US and Canada |
| Character limit | 160 (GSM-7) / 70 (Unicode) per segment | 1,600 characters + media |
Tips
- Optimize image size. Compress images below 500 KB for faster delivery.
- Test on multiple devices. MMS rendering varies by carrier and phone model.
- Include alt text. Add descriptive text alongside media in case the image doesn't render.
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