SMS Shortened URLs

Shortened URLs reduce character count in SMS messages and can provide click tracking. However, carriers scrutinize shortened links for spam, so follow best practices to maintain deliverability.

How Shortened URLs Work in JustCall

When you include a URL in an SMS, JustCall can automatically shorten it using its built-in link shortener. The shortened URL redirects to the original destination and tracks click events.

Carrier Guidelines for Links

• Avoid public shorteners (bit.ly, tinyurl.com) in 10DLC and toll-free messages. Carriers flag these as potential spam.
• Use your brand domain or JustCall's shortener. Brand-domain links have higher deliverability.
• One link per message. Multiple links increase carrier filtering risk.
• Don't mask the destination. The shortened URL should resolve to the domain mentioned in your 10DLC campaign registration.

Best Practices

• Keep the link relevant to your registered campaign use case.
• Test your shortened link before sending bulk campaigns.
• Monitor click-through rates in SMS analytics to gauge engagement.
• If delivery rates drop after adding links, check carrier filtering status and ensure your 10DLC campaign description includes link sending.

Related Articles

• Bulk SMS Campaigns
• SMS Segments Explained
• SMS Delivery Troubleshooting