Toll-Free Verification — Rejection Reasons
Stay compliant2 min readUpdated 2026-03-14
Toll-free number verification can be rejected for various reasons. Some rejections allow resubmission after fixing the issue. Others are permanent.
Available on: All plans
Fixable — eligible for resubmission
These rejections can be resolved by correcting the issue and resubmitting:
- Missing age gate for alcohol-related content
- Public URL shorteners used in messaging
- Non-secured URLs (must use HTTPS)
- Cannot verify business information
- Cannot validate the provided URL
- Insufficient opt-in documentation
- Missing consent language
- No opt-in mechanism provided
- Opt-in shared with third parties
- Single number used for multiple businesses
- More than 5 numbers requested without justification
Permanent — ineligible for resubmission
These categories are permanently rejected and cannot be resubmitted:
- SHAFT categories: Sex, Hate speech, Firearms, Tobacco/Vape, CBD/Marijuana
- Loan marketing
- Debt collection
- Gambling
- Sweepstakes
- Stock alerts
- Cryptocurrency
- Credit repair
- Third-party lead generation
- Known spam, phishing, or fraud
What to do if rejected
For fixable rejections, review the specific reason provided, correct the issue, and resubmit your verification request. If you believe a rejection was made in error, contact JustCall support.
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