10DLC Campaign Types and Use Cases
Stay compliant2 min readUpdated 2026-03-12
10DLC Campaign Types and Use Cases
When registering a 10DLC campaign, you select a campaign type that describes your messaging purpose. The type affects approval requirements, throughput, and monthly fees.
Standard Campaign Types
| Type | Description | Example |
|---|---|---|
| Marketing | Promotional messages, offers, discounts | "20% off this weekend! Shop at [url]" |
| Customer Care | Support conversations, ticket updates | "Your ticket #1234 has been resolved" |
| Account Notifications | Account alerts, balance updates | "Your payment of $50 was processed" |
| Delivery Notifications | Shipping and delivery updates | "Your order shipped. Tracking: [url]" |
| 2FA / Security | One-time passwords, verification codes | "Your verification code is 482910" |
| Higher Education | University communications | "Registration for Fall 2026 opens Monday" |
| Public Service Announcement | Non-profit or government alerts | "Community blood drive this Saturday" |
Special Campaign Types
| Type | Description | Requirements |
|---|---|---|
| Charity / Nonprofit | Fundraising, volunteer coordination | Must verify nonprofit status |
| Political | Political campaigns, ballot information | Must verify registered political org |
| Emergency | Life-safety alerts | Strict approval criteria |
Low-Volume Mixed Use
| Type | Monthly Fee | Best For |
|---|---|---|
| Low-Volume Mixed | $2/month | Small businesses sending <6,000 msg/day across multiple use cases |
Low-volume mixed campaigns allow multiple message types (marketing + support + notifications) under one registration. Throughput is lower than dedicated campaign types.
Choosing the Right Type
- Single purpose? Use a dedicated type (marketing, customer care, etc.) for higher throughput.
- Multiple purposes, low volume? Low-volume mixed is simpler and cheaper.
- Separate teams? Register separate campaigns for marketing and support to avoid content mismatches.
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