How to Register a 10DLC Campaign

A 10DLC campaign tells carriers what kind of messages you send, who receives them, and how recipients opted in. You need at least one approved campaign before sending SMS from US local numbers.

Prerequisite: Your brand must be registered and verified first. See Brand Registration.

Step-by-Step Campaign Registration

1. Go to Settings → Compliance Centre → 10DLC Registration.
2. Confirm your brand shows as Verified.
3. Click Register Campaign.
4. Select a Campaign Use Case (see table below).
5. Fill in the campaign details:
   • Campaign description — plain-language summary of what messages you send and why.
   • Sample messages — provide 2–3 real examples of messages you'll send.
   • Message flow — describe how recipients opt in (web form, verbal agreement, text-to-join, etc.).
   • Opt-in keywords — e.g., YES, JOIN, SUBSCRIBE.
   • Opt-out keywords — pre-filled with STOP, CANCEL, UNSUBSCRIBE, END, QUIT.
   • Help keyword response — what happens when a recipient texts HELP.
6. Assign the phone numbers that will use this campaign.
7. Review and click Submit.

Campaign Use Cases

Writing Good Sample Messages

Carriers review your sample messages during approval. Good samples:

• Match your stated use case. If you registered for appointment reminders, don't submit marketing samples.
• Include your business name. "Your appointment at Smith Dental" not "Your appointment."
• Include opt-out language. At least one sample should show "Reply STOP to unsubscribe."
• Are realistic. Use actual messages you plan to send, not generic placeholders.

Good example:

Hi Alex, this is River Dental. Your cleaning appointment is confirmed for March 15 at 10 AM with Dr. Patel. Reply C to confirm or R to reschedule. Reply STOP to opt out.

Bad example:

This is a test message from our company. We will send you messages.

Describing Your Message Flow (Opt-In)

Carriers want to know how people consent to receive your messages. Be specific:

Good flow description:

Customers provide their phone number during online booking at riverdental.com/book. A checkbox below the phone field states: "I agree to receive appointment reminders via SMS. Msg & data rates may apply. Reply STOP to cancel." The checkbox is unchecked by default.

Bad flow description:

Customers agree to receive text messages.

What Happens After Submission

• JustCall submits the campaign to TCR, which routes it to each carrier for review.
• Standard campaigns: 1–3 business days.
• Special use cases (marketing, mixed): 3–7 business days due to additional carrier scrutiny.
• Campaign status updates in the Compliance Centre.

Campaign statuses

Assigning Numbers to Campaigns

Each US local number must be assigned to a campaign before it can send SMS.

1. In the campaign details, click Manage Numbers.
2. Select the JustCall numbers to assign.
3. Click Save.

A number can belong to only one campaign at a time. To move a number to a different campaign, remove it from the current one first.

Related Articles

• 10DLC Registration: What It Is and Why You Need It
• How to Register Your Brand for 10DLC
• 10DLC Campaign Types and Use Cases
• 10DLC Rejection Reasons and How to Fix Them