10DLC Campaign Approval Best Practices

Campaign registration is the second step of 10DLC setup. Follow these practices to avoid rejection and speed up approval.

Sample Messages

• Match your use case. If your campaign is "Customer Care," sample messages should be support-related, not promotional.
• Include your brand name. Start with your business name for carrier recognition.
• Include opt-out language. Every sample should end with "Reply STOP to opt out" or similar.
• Be specific. "Your order #12345 has shipped. Track at [url]. Reply STOP to opt out." is better than "Hi, this is a message from our company."

Opt-In Description

• Describe exactly how customers consent. "Customers opt in by checking a box on our checkout page" is specific. "Customers agree to receive texts" is too vague.
• Include the opt-in URL if consent happens on your website.
• Match the opt-in to the use case. Marketing campaigns need explicit marketing consent, not just transactional consent.

Data Consistency

• Brand name, website domain, and sample messages should all reference the same business.
• Email domain should match your company domain (for established businesses).
• Website must be functional and include opt-in language if consent occurs there.

Content to Avoid

• Cannabis, CBD, or hemp references.
• Hate speech or discriminatory content.
• Gambling or adult content.
• Misleading claims or phishing-like language.

Related Articles

• 10DLC Campaign Registration
• 10DLC Campaign Rejection Reasons
• 10DLC Campaign Types and Use Cases