10DLC Frequently Asked Questions
10DLC Frequently Asked Questions
Do I need 10DLC if I only receive texts (never send)?
No. 10DLC only applies to outbound SMS. If your number only receives incoming messages, registration is not required.
Can I still send SMS while my registration is pending?
Yes, but with severe limitations. Unregistered numbers are throttled to 1 message per second and face high carrier filtering. Many messages may not be delivered. Register before you start sending at any meaningful volume.
Do I need separate registrations for each phone number?
No. You register one brand and one or more campaigns. You then assign phone numbers to campaigns. Multiple numbers can share a campaign.
How many campaigns can I register?
There's no hard limit. Most businesses need 1–3 campaigns. Register separate campaigns when your messaging use cases are genuinely different (e.g., marketing vs. appointment reminders).
What's the difference between 10DLC and toll-free verification?
| 10DLC | Toll-Free Verification | |
|---|---|---|
| Number type | Local numbers (10-digit) | Toll-free numbers (800, 888, 877, etc.) |
| Who reviews | The Campaign Registry (TCR) + carriers | Carriers directly |
| Cost | Brand ($4) + campaign ($15 or $2/mo) | Free |
| Timeline | 2–10 business days | 5–10 business days |
| Throughput | Based on trust score (1–75+ MPS) | 3 MPS default, can request increase |
Do Canadian numbers need 10DLC?
No. 10DLC is a US carrier requirement. Canadian numbers follow different regulations. However, if you send messages from a US local number to Canadian recipients, the US number still needs 10DLC registration.
My brand was verified but my campaign was rejected. Do I need to re-register the brand?
No. Brand and campaign registrations are independent. Fix the campaign-level issue and resubmit the campaign. Your brand registration stays valid.
Can I use one campaign for multiple JustCall numbers?
Yes. Assign as many numbers as you need to a single campaign. All numbers under that campaign share the same throughput limits and use case.
What happens if I ignore 10DLC registration?
Your messages will be increasingly filtered and blocked. T-Mobile charges daily non-compliance fees ($10/day per unregistered number). AT&T and Verizon aggressively filter unregistered traffic. Delivery rates will continue to deteriorate.
How do I check my registration status?
Go to Settings → Compliance Centre → 10DLC Registration. Your brand status and each campaign status are displayed with timestamps and any rejection reasons.