SMS Guidelines for Australia

Sending SMS to Australian numbers requires compliance with ACMA (Australian Communications and Media Authority) regulations.

Key Requirements

Consent

• Express consent is required for marketing messages.
• Inferred consent may apply for existing customer relationships (transactional messages).
• Keep records of how and when consent was obtained.

Sender Identification

• All commercial SMS must identify the sender (business name or phone number).
• Include your business name in the message body if using a number the recipient won't recognize.

Quiet Hours

• Do not send marketing messages on Sundays or public holidays.
• Do not send before 9 AM or after 8 PM in the recipient's local time (Monday–Saturday).

Opt-Out

• Every marketing message must include an opt-out mechanism.
• Honor opt-out requests within 5 business days.
• Maintain a suppression list of opted-out contacts.

Do Not Call Register

• Check the Australian Do Not Call Register before sending marketing messages.
• This applies to SMS as well as voice calls.

Number Types for Australia

Related Articles

• SMS Compliance Guide
• SMS International Messaging