10DLC Trust Scores and Messaging Throughput
Stay compliant2 min readUpdated 2026-03-12
10DLC Trust Scores and Messaging Throughput
When you register a 10DLC brand, The Campaign Registry (TCR) assigns a Trust Score from 0 to 100. This score determines how many messages you can send per second (MPS) and per day across US carriers.
Throughput by Trust Score
| Trust Score | AT&T MPS | T-Mobile MPS | Verizon MPS | T-Mobile Daily Limit |
|---|---|---|---|---|
| 75–100 | 75 | 75 | 75 | 200,000 messages |
| 50–74 | 40 | 40 | 40 | 40,000 messages |
| 25–49 | 4 | 4 | 4 | 10,000 messages |
| 1–24 | 4 | 4 | 4 | 2,000 messages |
Minor carriers are capped at 10 MPS regardless of Trust Score.
Low Volume mixed/marketing campaigns are limited to 3.75 total MPS across all carriers.
What Happens When You Hit the Limit
- Messages that exceed the daily limit are not delivered — they fail silently.
- The T-Mobile daily limit resets at midnight Pacific Time.
- JustCall does not queue messages for retry after the limit is reached.
What Affects Your Trust Score
- Business data accuracy — legal name, EIN, and address must match public records exactly.
- Business age and size — established businesses with longer histories tend to score higher.
- Online presence — a well-maintained website with matching business information helps.
- Industry vertical — some industries receive lower baseline scores.
You cannot directly control all scoring factors, but accurate registration data is the most impactful thing you can do.
Appealing a Low Score
- Appeals are free within 45 days of receiving your score.
- After 45 days, appeals cost $40 per attempt.
- To appeal, contact JustCall support with your brand registration details and any corrected information.
- Common appeal wins: correcting a legal name mismatch, providing a valid EIN, or updating business address to match IRS records.
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