SMS Guidelines for New Zealand

Sending SMS to New Zealand numbers requires compliance with the Unsolicited Electronic Messages Act 2007.

Key Requirements

Consent

• Express consent is required for marketing messages.
• Implied consent exists for existing customer relationships with a reasonable expectation of contact.

Sender Identification

• All commercial messages must clearly identify the sender.
• Include your business name and a way to contact you.

Opt-Out

• Include a functional unsubscribe mechanism in every marketing message.
• Honor opt-out requests within 5 working days.

No Quiet Hours (Statutory)

New Zealand doesn't have statutory quiet hours, but sending during reasonable hours (9 AM–8 PM NZST) is best practice.

Sending to NZ Numbers

• New Zealand local numbers are available on JustCall.
• International long codes (e.g., US +1) may be filtered by NZ carriers — use a NZ local number for reliable delivery.

Related Articles

• SMS Compliance Guide
• SMS International Messaging