10DLC Campaign Types and Use Cases

Each 10DLC campaign must be registered under a specific use case. Your use case determines throughput limits, carrier review speed, and compliance requirements. Choose the one that most closely matches what you actually send.

Standard Campaign Types

Customer Care

What it covers: Two-way support conversations where the customer initiates contact or you follow up on a support request.

• Fastest approval (1–2 business days)
• Highest throughput allocation for your trust score tier
• No additional content restrictions beyond standard compliance

Examples: Ticket updates, troubleshooting follow-ups, case resolution confirmations

Notifications / Alerts

What it covers: One-way or two-way transactional messages tied to a specific customer action or event.

• Fast approval (1–2 business days)
• High throughput
• Messages must be triggered by a customer action (order, signup, event)

Examples: Shipping notifications, payment confirmations, account alerts, service outage notices

Appointment Reminders

What it covers: Scheduling confirmations, reminders, and rescheduling messages.

• Fast approval (1–2 business days)
• High throughput
• Must include appointment details (date, time, provider/business name)

Examples: "Your appointment is tomorrow at 3 PM", "Reply C to confirm your visit"

Account Verification / OTP

What it covers: One-time passwords, two-factor authentication codes, identity verification.

• Fast approval (1–2 business days)
• Highest throughput priority (time-sensitive messages)
• Messages must contain only the code and essential context — no marketing content

Examples: "Your verification code is 482910", "Enter this code to confirm your identity: 3847"

Marketing / Promotional

What it covers: Offers, discounts, product announcements, event invitations, brand awareness.

• Slower approval (3–7 business days) due to stricter carrier review
• Lower throughput than transactional campaigns
• Requires express written consent (not just express consent)
• Must include opt-out instructions in every message

Examples: "Flash sale: 25% off today only", "New feature launch — see what's new"

Mixed

What it covers: Multiple message types on the same number — e.g., support + notifications, or reminders + marketing.

• Moderate approval time (2–5 business days)
• Throughput based on the most restrictive use case included
• Carriers scrutinize mixed campaigns more closely — be specific about each use case in your description

Examples: A business number that sends appointment reminders AND promotional offers

Low Volume / Starter

What it covers: Any use case, but capped at lower volume. Designed for small businesses or testing.

• Fast approval (1–2 business days)
• Throughput: 1 MPS maximum
• Monthly fee ($2/month) instead of one-time campaign fee
• Good for businesses sending fewer than 6,000 messages per month

Choosing the Right Type

Tip: If in doubt, register as Mixed. It covers the broadest range of use cases. But if you only send one type of message, a specific campaign type gets faster approval and higher throughput.

Can I Change My Campaign Type Later?

No. To change a campaign's use case, you must:

1. Create a new campaign with the correct use case.
2. Reassign your phone numbers to the new campaign.
3. Deregister the old campaign.

Plan your campaign type carefully before registering.

Related Articles

• 10DLC Registration: What It Is and Why You Need It
• How to Register a 10DLC Campaign
• 10DLC Rejection Reasons and How to Fix Them