Authentication+ for Publicly Traded Companies
Stay compliant2 min readUpdated 2026-03-12
Authentication+ for Publicly Traded Companies
Starting October 3, 2024, The Campaign Registry (TCR) requires publicly traded companies to complete an Authentication+ identity verification step during 10DLC brand registration. This prevents brand impersonation, smishing, and spoofing.
How Authentication+ Works
- During brand registration, TCR detects that your company is publicly traded.
- A 2FA email is sent from The Campaign Registry to an official company domain email address.
- Complete the verification within 7 days by following the link in the email.
If you don't complete verification within 7 days, your registration will not proceed.
Email Requirements
- Must be an official company domain email (e.g., name@yourcompany.com).
- Not accepted: Gmail, Yahoo, Outlook, or other free email providers.
- Not accepted: Group distribution addresses or shared mailboxes.
Who Needs This
- New registrations: All publicly traded companies registering a 10DLC brand after October 3, 2024.
- Existing brands: Must complete Authentication+ before launching any new campaigns.
- Fee: Starting August 1, 2025, TCR charges $12.50 per verification attempt.
Troubleshooting
| Issue | Solution |
|---|---|
| Didn't receive the 2FA email | Check spam/junk folders. Ensure you used a company domain email. |
| Verification link expired | Re-initiate brand registration to trigger a new email. |
| Used the wrong email | Start registration again with a valid company domain address. |
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