10DLC Trust Scores and Throughput

Stay compliant2 min readUpdated 2026-03-12

10DLC Trust Scores and Throughput

Your 10DLC trust score directly determines how many messages per second (MPS) you can send. Higher trust scores unlock higher throughput.


Trust Score Tiers

Trust ScoreThroughput (AT&T)Throughput (T-Mobile)Daily Cap (T-Mobile)
Low0.2 MPS (~12 msg/min)0.5 MPS2,000 messages
Medium4 MPS10 MPS10,000 messages
High12 MPS50+ MPS200,000 messages

Actual throughput varies by carrier. T-Mobile generally allows higher volumes than AT&T for the same trust score.


What Determines Your Trust Score

The Campaign Registry (TCR) calculates your trust score based on:

  • Company size and age. Larger, established companies score higher.
  • EIN verification. Verified EIN = higher score.
  • Public listing. Publicly traded companies automatically get high scores.
  • Industry. Some industries have inherent risk adjustments.
  • Registration quality. Complete, accurate, consistent data scores better.

Checking Your Trust Score

  1. Go to Settings10DLCBrand.
  2. Your trust score appears next to your registered brand.
  3. Trust score tiers: Low, Medium, High (or numeric 1–100 in some displays).

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