What Can I Do with JustCall?

JustCall is a business phone and messaging system that runs in your browser, on a desktop app, or on your phone. Your team gets phone numbers in 70+ countries, makes and receives calls, sends texts, and syncs everything to your CRM — without installing hardware or switching between tools.

This guide covers the five things JustCall does. Each section links to detailed how-to articles so you can dig deeper once you know what you need.

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1. Make and receive business calls

JustCall replaces your desk phones with software. Your team calls from their browser or mobile app using local and toll-free numbers.

What you can do:

• Get numbers in 70+ countries. Buy local, toll-free, or mobile numbers in minutes. Port existing numbers from your current provider.
• Route calls to the right person. Set up IVR menus, ring groups, skills-based routing, or round-robin distribution so callers reach the right agent.
• Record every call automatically. Recordings attach to the contact in your CRM.
• Monitor live calls. Managers can listen, whisper, or barge into active calls for coaching.
• Forward calls to external numbers or mobile devices when agents are away.

Calls work from the browser (Chrome, Edge, Firefox), the JustCall desktop app, or the iOS/Android mobile app.

Go deeper: Set up my phone system · Handle inbound calls

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2. Send SMS, MMS, and WhatsApp messages

JustCall gives your team a shared inbox for text conversations — individual messages, bulk campaigns, and automated replies.

What you can do:

• Send and receive SMS/MMS from the same numbers you use for calling. Conversations live in a shared inbox where multiple agents can collaborate.
• Run bulk SMS campaigns. Upload a contact list, write your message, schedule it, and track delivery. Supports personalization with merge fields.
• Set up SMS bots that auto-reply based on keywords. Useful for appointment confirmations, opt-in flows, and after-hours responses.
• Use WhatsApp Business. Connect your WhatsApp Business account, send template messages, and manage conversations in the same inbox.
• Send email through JustCall's unified inbox alongside calls and texts.

Templates, signatures, and scheduled messages keep your team consistent and fast.

Go deeper: Message customers · Set up business texting from scratch

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3. Automate with AI

JustCall AI handles tasks that used to require manual work — transcribing calls, scoring conversations, drafting replies, and even answering the phone.

What you can do:

• AI Voice Agent. Build an AI agent that answers calls, asks qualifying questions, books appointments, and routes callers — 24/7. No code required.
• Call transcription and summaries. Every call gets an automatic transcript and a short summary. Action items get extracted and logged.
• Call scoring. AI scores calls against criteria you define (did the agent introduce themselves? ask for next steps?). Scores show up in your analytics dashboard.
• Sentiment analysis. See whether calls and messages skew positive, neutral, or negative — per agent, per campaign, or across the team.
• SMS Copilot. AI suggests replies based on the conversation context. Agents review and send with one click.
• Workflows. Trigger actions automatically: send an SMS after a missed call, create a CRM task after a voicemail, push a Slack notification when a VIP calls.

Go deeper: Automate with AI

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4. Connect your CRM and tools

JustCall pushes call logs, recordings, texts, and contact data into the tools your team already uses.

What you can do:

• CRM integrations. Native integrations with HubSpot, Salesforce, Pipedrive, Zoho, Freshsales, Copper, and 15+ others. Calls log automatically. Click-to-call works from inside your CRM.
• Sales Dialer + CRM sync. Two-way field sync keeps your dialer campaigns and CRM records in lockstep. Changes in one place update the other.
• Helpdesk integrations. Connect with Zendesk, Freshdesk, Intercom, and Front so support tickets get call context.
• Zapier and Make. 1,000+ app connections for workflows JustCall doesn't cover natively.
• REST API and webhooks. Build custom integrations. Push real-time call and SMS events to your own systems.

Go deeper: Connect my tools · Run outbound campaigns — CRM integrations

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5. Track team performance

Dashboards and reports give managers visibility into call volume, agent activity, campaign results, and AI-generated insights.

What you can do:

• Call analytics dashboard. See total calls, answer rates, average duration, and missed call trends — filtered by team, number, or date range.
• SMS analytics. Track message delivery rates, response times, and campaign performance.
• Agent performance reports. Compare agents on call volume, talk time, hold time, and disposition outcomes.
• AI coaching insights. Review AI-scored calls to identify coaching opportunities without listening to every recording.
• Wallboard display. Put real-time stats on a big screen for the team.
• Scheduled reports. Get daily or weekly performance summaries emailed to managers.
• Export and API. Pull raw data into your BI tool via CSV export or API.

Go deeper: Track performance

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What to do next

Pick the guide that matches your role:

Or jump straight to choosing a plan if you haven't signed up yet.