AI Messaging Compliance

Automate with AI2 min readUpdated 2026-03-12

AI Messaging Compliance

JustCall's AI messaging features — SMS Copilot, Smart Reply, and SMS Bot — are tools that assist your team. They do not bypass messaging compliance requirements. Every AI-suggested or bot-sent message must comply with the same regulations as manually typed messages.

Key Compliance Rules

AI features do not create new conversations — they respond within existing threads or conversations you initiate.
You are responsible for obtaining proper opt-in before messaging customers, regardless of whether a human or AI generates the reply.
For marketing messages, express written consent is required under TCPA.

Opt-Out Handling

JustCall automatically processes STOP, UNSUBSCRIBE, CANCEL, END, and QUIT keywords.
AI-generated replies never override opt-out processing — once a contact opts out, no messages (human or AI) are sent.
Include opt-out instructions in automated flows (e.g., "Reply STOP to opt out").

Content Guidelines

AI suggestions are based on your conversation data — they do not generate prohibited content categories (SHAFT: sex, hate, alcohol, firearms, tobacco).
Review AI-generated replies before sending, especially for regulated industries (healthcare, finance, legal).
SMS Bot static and webhook replies should be reviewed for compliance before deployment.

10DLC Alignment

All messages sent from 10DLC-registered numbers — whether AI-assisted or manual — must match your registered campaign use case.
If your campaign is registered for "customer support," your SMS Bot should not send marketing messages.

Best Practices

Review before sending. AI suggestions are drafts, not final copy. Always review for accuracy and compliance.
Audit bot replies quarterly. Regulations change — review your SMS Bot keywords and replies regularly.
Document consent flows. Keep records of how customers opt in, regardless of which messaging feature initiates the conversation.