Branded Calling

Branded Calling displays your business name on recipients' phone screens during outgoing calls — replacing the unknown number experience with a verified, recognizable identity.

Available on: Contact your Customer Success Manager (US only)

Why it matters

Outbound teams face declining answer rates as carriers and devices increasingly filter unrecognized numbers. Branded Calling addresses this by:

• Higher answer rates — Recipients see your brand and are more likely to pick up
• Bypassing call screening — Verified brand displays avoid AI-based screening from Apple and Google
• Fewer spam complaints — Recognized brands generate fewer reports
• Faster conversations — Context on-screen means less time explaining who you are
• More first-attempt connections — Less time spent chasing callbacks

How it differs from Caller ID and CNAM

Branded Calling supports formats like "JustCall — Demo Reminder" so recipients know both who's calling and why.

Set up Branded Calling

1. Verify you're the account owner (check Team Members section)
2. Your Customer Success Manager will contact you with a registration form
3. Complete the form with your business details
4. JustCall verifies the information and enables the feature

Important notes

• Currently available in the United States only
• Works alongside STIR/SHAKEN authentication for layered call legitimacy
• Reduces spam reporting but doesn't guarantee protection from all filtering

Related articles

• Phone Number Settings Overview